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 Volume 1, Issue 1, Jan 2013
 Volume 1, Issue 1, Jan 2013
 Volume 1, Issue 1, Jan 2013
 Volume 1, Issue 1, Jan 2013
 Volume 1, Issue 1, Jan 2013
 Volume 1, Issue 1, Jan 2013
 Volume 1, Issue 1, Jan 2013

Volume 1, Issue 2, February 2013

International Journal of Advance Research in Business, Management and Accounting (IJOARBMA)

An Empirical Study on teenagers’ influence on their parents for the purchase of iPod[ ]

The focus of this research is influence of teenagers in the purchase of products used by teenagers and the product-related factors that affect their relative influence in those decisions. The research has been carried out fewer than two headings:-Analysis of influence strategy adopted by teenagers -Analysis of Product related characteristics Teenagers are influenced by peers compulsion and proximity, updated information of the product, product price while taking purchase decision of iPod. Also the teenagers are highly energetic and enthusiastic in searching the information while purchasing a product like iPod. They also focus on product quality, image and lifestyle of the product before purchase. The teenagers are well aware the utility of the product and its impact in the society. The teenagers are profoundly employ two type of strategies in the purchase decision process namely emotional and logical approaches. They keenly observe the origin of responses from their product's characteristics and product performance. They are rational on the basis of product related characteristics and also aware of product attributes, product performance while purchasing the product.

An Exploratory Study On The Identification Of The Barriers To Customer Integration Into New Product Development[ ]

This is an exploratory research intended to identify the reasons of prohibition regarding the customer integration into new product development process by the SMEs of fashion industry in Pakistan. Fashion industry was chosen because it has become the high involvement industry (product category) by the consumers. The data was collected from Punjab region because majority of the SMEs of fashion industry were located in this region. This study was also conducted on two product categories – apparel and shoe in order to observe the differences in the opinion of the firms from apparel and shoe industry respectively. Many multinational and international firms followed customer integration approach and declared abnormal profits as a result of the customer integration. But these success stories still don’t work for the SMEs. Thus, a need to identify the reasons behind this prohibition so that SMEs perform better and can compete at local or regional level.Through factor analysis, apparel industry data showed 3 factors (awareness, trust and compatibility) solution at a variance of 56% while in shoe industry data showed 49% variance with 3 factors (trust, cost and infra-structure) solution. This difference suggested that firms from respective industries are affected by different factors. Whether high or low still these factors have influence on the firms’ behavior towards customer integration approach. There are firms which are not aware about the possible benefits and side effects of the customer integration approach and showed less trust on the efficiency of the approach. While other firms showed that they were having exposure regarding this approach but they lacked in the resources which were required to implement this approach. In apparel industry, the firms lacked awareness about the customer integration approach and perhaps this became the cause of lower trust level these firms showed towards customers’ opinions through customer integration approach. It was the lack of awareness which made them to observe cost as a barrier in the implementation of this approach. While in shoe industry, the firms were more aware about the customer integration approach – benefits and side effects. Still they were not ready to trust customers’ opinions regarding NPD because they feel that local customers can’t portray market trends better. Experience of the SMEs from respective industries was found to be an influential factor. Older firms were having awareness about C.I approach and trust on the possible benefits but their organizational members (top management/employees) were not comfortable with the use of this approach. Whereas there are firms with less experience lacked awareness about C.I approach and showed lack of trust. Scope of the SMEs from respective industries was also found as an influential factor because local firms showed that they were not having proper knowledge about the benefits and side effects about the C.I approach and showed lower trust level on C.I. While firms operating at regional level were more aware but they didn’t trust as a profitable tool for the success of NPD.

Organizational Investment In Human Resource Training And Development: An Insight[ ]

The success of any organization depends on ability to utilize its human resources and other resources to achieve organizational objectives. In the field of human resource management, training and development is the field concerned with organizational activity aimed at enhancement of skills of individuals and groups in organizational settings. It has been known by several names, including employee development, human resource development, and learning and development.  Training: This activity is both focused upon, and evaluated against, the job that an individual currently holds.  Education: This activity focuses upon the jobs that an individual may potentially hold in the future, and is evaluated against those jobs.  Development: This activity focuses upon the activities that the organization employing the individual, or that the individual may partake in the future, and is almost hard to evaluate in the present. The objectives in brief are: 1. To study & evaluate the need for quality enhancement training of employees at all levels. 2. To analyze the impact of training & development for inclusive organizational growth. 3. To analyze the impact of investment on job & its relationship with the overall productivity of the employees. 4. To understand the need of roadmap of continuous training and retraining of employees in organization. 5. To suggest remedial measures for meeting the challenges in training & development. Research methodology:- The process of research involves the following steps: 1) Problem definition - Organizational investment in human resource training and development: an insight 2) Research design –Exploratory 3) Research method- Survey 4) Data collection- Through primary and secondary data 5) Sampling method-Stratified Random Sampling 6) Sample Size- 594 employees, working at different level for this research work entitled “Organizational Investment in Human Resource Training and Development: An Insight”. 7) Data collection Tool-Questionnaire 8) Scale for using interpretation of Data- Likert 5 point Scale 9) Statistical Tool for Data Analysis -Reliability, Factor Analysis, T test for independent and pair sample test, Chi Square Test, Man Whitney U Test, Bivariate Correlation etc. 10) Software for Data Analysis- SPSS-WIN ver. 16.0.

Performance Management & Appraisal System in an Organization[ ]

The Performance Management in an Organization is based certain approaches like 360 degree feedback, balanced scorecard, rankings, standards of other performance, rating scales and the problem appears from time to time. While they are working satisfactorily, there are chances to fail drastically in practice. It is very difficult to measure the expectancy that employees, managers and Organizations like to give for them. It is the implementation of methodology given, well accompanied and managed by effective and result oriented training as to how it should be utilized to solve the unlimited problems. It is very clear that Organizations even expect and encourage their managers to interact informally with their peer groups, employees about their performance on ongoing basis. In a normal distribution, 10 percent will be natural capacity to discuss about their performance with the peer group very effectively but rest 90 percent will give their feedback and discussion will only remain as task which is found easier said than doing. Besides, negative consequences on the problems of this nature on productivity of an Organization, costs on the low morale and demotivation will be on higher side. But perception and some questions raises on the ethics and moral of an Organizations\' commitment and responsibility in developing its employees. . It is very essential that the Managers and employees should inter act each other and come to the crux of the problem and solve the problem like communication skills, interaction about the performance, appreciating and motivating each other so that the process cannot be stopped before it begins. This study explored on primary and secondary data adopting Convenient and Random sampling method using several different ways depending on the organization\'s vision for improving performance-related information and communication. Key words: Performance, Perception, Organization, Motivation, commitment

Role of Motivation For Improving Organisational Development[ ]

Motivation is a central study of employees input and output psychology in an organisation. It can be defined as the energy a person puts forward work treated behaviours. While motivation can often be used as tool to help predict behaviour, it varies greatly among individuals and must often combined with ability and environmental factors actually influence behaviour and performance, because of motivation’s role in influencing work place behaviour and performance , it is key for organisations to understand and structure the work environment to encourage productive behaviour and help to boost those who are unproductive.

Barriers to exports: A case of textile industry in pakistan[ ]

This is a descriptive research which is intended to identify challenges/barriers to international trade specifically in exports which textile industry of Pakistan is currently facing. The research focus on the textile sector is because of its growth and abnormally high contribution in the economy of the world. The Consumers have also rewarded this industry as the high involvement industry in the whole world. The data was collected through personal interviews about individually faced export barriers with the export managers and owners of the firms. Later on, the difference of opinion was checked among the larger and small & medium enterprises in order to observe the impact on barriers which to be found as most and least influential on the exporting growth of the firms. Through the proper analysis of the interviews, it was found that larger enterprises have mentioned four (intense competition, lack of governmental support, energy crisis and custom duties and hectic procedure) factors as the most influential and problematic factors. While, the small and medium enterprises have rated six factors (lack of financing capital, lack of governmental support, meeting export quality standards, lack of financial resource, energy crisis and custom duties and hectic procedures) as more disturbing in way to exports’ growth. In opinion of most of the 80% of exporters little knowledge about the exports, foreign markets, trade rules and regulations and also facing problems in meeting those trading and export quality standard restrictions. While, the remaining non-exporters have rated lack of information about the foreign markets and rules and regulations of international trading, inadequate skills of the exporting personnel and the handling of export procedures which is costly and time consuming are the potential reasons to avoid exports. 90% experienced exporters were facing problems regarding energy shortage, governmental nonassistance, and intense competition. On the other hand, 10% less experienced exporters mentioned lack of knowledge, personnel, technical aptness and shortage of energy as potential barriers to export growth of the textile firms.


This paper is based on a case study conducted in a prominent multi-national company (MNC) in Bangladesh, that simply looks into how successfully the placement of the safety stocks can be done through some scientific measurements. Managing safety stocks has been a key concern in the context of inventory systems. While it seems to be very easy to place the safety stocks in inventory management in black and white, it becomes extremely complicated when varying situations are involved. Deriving an exact formulation and solving it for general inventory systems remains an extremely difficult task. The objective of this study is to examine inventory systems with a view to efficient and effective management of safety stocks under different operating conditions. For the purpose of the study, the inventory problems are analyzed based on the nature of demand. The complexity of the problems dealt with lead-time analysis from order placement to arrival at warehouse as the lead-time holds a great importance for the placement of safety stock. For the problem, an exhaustive survey of the literature is carried out to identify the research gaps, and mathematical models are solved based on the research gaps for deciding the placement of safety stocks that minimizes the overall cost of the system.

Brand Loyalty Towards Hindustan Uniliver Ltd.\'s Skin Care Prducts, A Case Study Of Bidar District, Karnataka.[ ]

In marketing, brand loyalty consists of a consumer’s commitment to re purchase the brand and can be demonstrated by repeated buying of a product or service or other positive behavior such as word of mouth advocacy. Brand loyalty is more than simple repurchasing; however, Customers may repurchase a brand due to situation constraints, a lack of viable alternatives, or out of convenience. Such loyalty is referred to as “spurious loyalty”. True brand loyalty exists when customer have a high relative attitude towards the brand which is has exhibited through repurchase behavior. This type of loyalty can be great asset to the firm customer are willing to pay higher prices, they may cost less to serve, and can bring new customers to the firm. The objective of this study is to assess the understanding of Bidar District people on the Brand loyalty towards Hindustan Uni liver Ltd’s skin care products and brand loyalty concept, in Bidar. In order to collect data for the research, questionnaire survey will be used as a helpful method. The finding uncovers that the most of the respondents are preferring POND`S and FAIR and LOVELY because of its quality and fairness. Very few respondents are unaware about HUL Brand.


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